Laitahikoa is a family story before it’s a brand.
Siona Fruean dreamed of creating something with his wife, kids, nieces, and nephews — something we could build together and only together. Every print, every piece, carries the hands of our family in it. We’re not just wearing stories; we’re keeping them alive in the ways we know how.

Laitahikoa is our creative space, a place with enough aloha for everyone.